Tracking Optimization

Connect your SEO performance directly to leads and revenue. We configure accurate conversion tracking, design custom reporting dashboards, and analyze user behavior.

What this page covers

Configure accurate conversion tracking, custom dashboards, and user behavior analytics to measure search ROI.

Key topics

  • tracking optimization services
  • conversion tracking setup
  • custom dashboard creation
  • user behavior analytics

Best fit for

  • Businesses evaluating specialized search engine optimization services

Related pages

Frequently asked questions

Why do we need tracking optimization?

Without accurate tracking, it is difficult to know which keywords and pages are driving customers to your business, making it hard to improve your campaigns.

What conversions should a local business track?

We recommend tracking form submissions, phone number clicks, chat starts, and Google Map direction requests.

What is Google Tag Manager (GTM)?

It is a tool that allows you to manage and update tracking pixels and analytics tags on your website without needing to edit the site's code directly.

How do you track phone calls from SEO?

We use call tracking integrations that swap your site's phone number based on how the visitor found your page, allowing us to trace calls back to organic search.