Wayfinding signage exists to answer three questions a visitor asks the moment they walk in: where am I, where do I need to go, and how do I get there. Good wayfinding systems answer all three without requiring a staff member to step in and point the way.
Identification Signage
These signs confirm a location — room numbers, department names, suite identifiers at an entrance. They're usually the first sign a visitor encounters and set the tone for the rest of the wayfinding system's design.
Directional Signage
Arrows and directional panels guide movement through hallways, campuses, or multi-suite buildings, typically placed at decision points like intersections, stairwells, and elevator lobbies where a visitor needs to choose a direction.
Informational and Regulatory Signage
This category covers building directories, ADA-compliant room signs, and safety or regulatory notices — signage that informs rather than directs, but is equally necessary for a facility to function smoothly and legally.
- Place identification signage at entrances to confirm a visitor is in the right spot.
- Add directional signage at intersections, stairwells, and elevator lobbies.
- Include informational and ADA-compliant regulatory signs where required.
- Keep typography, color coding, and materials consistent across the entire system.
We design wayfinding systems as a cohesive set — consistent typography, color coding, and materials across every sign — rather than one-off pieces, so a facility feels intentional rather than pieced together over time.