SEO gets used as a catch-all term, but it covers several distinct disciplines. On-page and technical SEO solve different problems, and a site usually needs both working together.
On-Page SEO: What's Written on the Page
On-page SEO covers keyword-relevant titles and headings, descriptive meta descriptions, well-organized copy, internal links, and image alt text.
Technical SEO: How the Site Performs
Technical SEO covers page load speed, mobile responsiveness, a clean sitemap, correct canonical tags, and error-free site architecture.
Where Local SEO Fits In
A third layer sits alongside these two: local SEO, including your Google Business Profile, local citations, and location-specific landing pages.
How to Tell Which Is Holding You Back
Slow pages or crawl errors point to a technical problem to fix first. Fast, indexed pages that still don't rank usually point to thin on-page content.
- Fix technical issues like crawl errors and slow pages before investing in new content.
- Write keyword-relevant titles, headings, and meta descriptions for on-page SEO.
- Keep your Google Business Profile and local citations consistent for local SEO.
- Diagnose which layer — technical, on-page, or local — is actually holding rankings back.
We start with a technical audit to fix anything blocking search engines, then build out on-page content targeting the services and neighborhoods you want to be found for.